Launch of 7ala Prepaid Line which has the lowest calling rates.
Prepaid target audience tend to talk fast when talking on their mobile to save money.
We played with this mindset of the prepaid target market who are conscious of how much they spend on their calls. By showing people talking very fast on their mobile, the idea showed in a disruptive way a bizarre solution to save money on calls.

• Diploma Certificate - Cannes Lions 2008
• Silver - Dubai Lynx 2008
• Gold - Okaz

How the idea was presented to client
Advertising Agency: Impact BBDO, Riyadh
Client: Mobily
Title: Fast Talk
Year: 2008
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