Brief
Launch of 7ala Prepaid Line which has the lowest calling rates.
Insight
Prepaid target audience tend to talk fast when talking on their mobile to save money.
Solution
We played with this mindset of the prepaid target market who are conscious of how much they spend on their calls. By showing people talking very fast on their mobile, the idea showed in a disruptive way a bizarre solution to save money on calls.

• Diploma Certificate - Cannes Lions 2008
• Silver - Dubai Lynx 2008
• Gold - Okaz

How the idea was presented to client
Advertising Agency: Impact BBDO, Riyadh
Client: Mobily
Title: Fast Talk
Associate Creative Director: Moe Sarhi
Copywriter: Ghandi Mouhtar
Art Director: Moe Sarhi
Account Supervisor: Irfan Fatmi, Mohamad Jabri
Production Company: City Films, Lebanon
Executive Producer: Joyce Hadife
Director: Marc Hadife
Director of Photography: Laurent Bares
Sound Design: Philip Khayat
Post Production: VTR
Year: 2008
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