Launch Mobily Hawwel service (Push-To-Talk) which enables a subscriber to use a voice communication with a multiple number of other subscribers.
Chasing girls and trying to exchange numbers is something that happens every day on the streets of Saudi Arabia.
Again a bold & daring ad, done in such a way, that it was whole heartedly embraced by the Saudi market.
The whole look & feel of the ad is youth oriented and we have used the slang of the youth to connect with them
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