Challenge
Launch Mirinda’s new pineapple flavor in MENA.
Insight
Tweens aspire to live the life of older people and sometimes they over do it. Their attitude sometimes put them in trouble with others whether from their age group or older generations.
Big Idea
Mirinda pineapple will help them save the moment and turn the awkwardness into tropical fun.
THE PINEAPPLE DANCE :)
Advertising Agency: Impact BBDO Jeddah
Client: Pepsi Co.
Brand: Mirinda Pineapple
Creative Director: Moe Sarhi
Associate Creative Director: Shafiq Alam
Senior Art Director: Wissam Chaar
Copywriters: Lynn Ramadan / Noor Hassanein
Regional Account Director: Samer Khansa
Account Director: Jad Rabahi
Production Company: Beirut Works, Lebanon
Executive Producer: Corinne Sanan
Producer: Julie Debbas
Director: Andre Chammas
Editor: Sebastien Leclerc
Post Production: Pixelmob
Published: August 2014
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