Challenge
Launch Mirinda’s new pineapple flavor in MENA.
Launch Mirinda’s new pineapple flavor in MENA.
Insight
Tweens aspire to live the life of older people and sometimes they over do it. Their attitude sometimes put them in trouble with others whether from their age group or older generations.
Tweens aspire to live the life of older people and sometimes they over do it. Their attitude sometimes put them in trouble with others whether from their age group or older generations.
Big Idea
Mirinda pineapple will help them save the moment and turn the awkwardness into tropical fun.
Mirinda pineapple will help them save the moment and turn the awkwardness into tropical fun.
THE PINEAPPLE DANCE :)
Advertising Agency: Impact BBDO Jeddah
Client: Pepsi Co.
Brand: Mirinda Pineapple
Published: August 2014
Client: Pepsi Co.
Brand: Mirinda Pineapple
Published: August 2014