Most men do not know what their wives really do at their 'Ladies Night In’. They have the impression that women in these gatherings spend boring moments gossiping, eating and talking about what they (men) think are superficial things like fashion and beauty. Men are totally unaware of the endless fun women experience in these gatherings.
Though women sound like gossiping creatures, there are some kind of secrets that they don’t even share with their husbands, such as the activities of their nights-in. They apparently cherish such secrets as if there is an unwritten code that says if such secrets shared, the fun will fade away.
What happens in a Ladies Night In, stays in a Ladies Night In.

Digital Activation
Advertising Agency: Impact BBDO, Jeddah
Client: Pepsi Co. (Lays)
Published: November 2015
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