The psychology behind ice cream is really mind boggling. Scientists have found that a spoonful of the cold stuff lights up the same pleasure center in the brain as winning money or listening to your favorite music. How amazing is that?
Based on the above fact, we dug deeper to find a relevant insight. And there it was..
When you eat ice cream, happiness is guaranteed for a few minutes or as long as the ice cream lasts. It’s such a pleasant experience that has the power to isolate you from whatever is happening around you.
Big Idea: Happiness In Your Hands
Advertising Agency: IMPACT BBDO, Jeddah
Client: Sadafco - Saudia Ice Cream
Title: Happiness Guaranteed
Creative Director: Moe Sarhi
Associate Creative Director: Wissam Chaar
Copywriter: amaRatna Consultancy
Account Supervisor: Haila Abul Bahrain
Production Company: Deja Vu, Lebanon
Executive Producer: Manasvi Gosalia
Producer: Nadine Checrallah
Director: Mohamed Kalawi
Year: 2019
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