The psychology behind ice cream is really mind boggling. Scientists have found that a spoonful of the cold stuff lights up the same pleasure center in the brain as winning money or listening to your favorite music. How amazing is that?
In other words: ICE CREAM MAKES US HAPPY
Based on the above fact, we dug deeper to find a relevant insight. And there it was..
When you eat ice cream, happiness is guaranteed for a few minutes or as long as the ice cream lasts. It’s such a pleasant experience that has the power to isolate you from whatever is happening around you.
Big Idea: Happiness In Your Hands
Advertising Agency: IMPACT BBDO, Jeddah
Client: Sadafco - Saudia Ice Cream
Title: Happiness Guaranteed
Creative Director: Moe Sarhi
Associate Creative Director: Wissam Chaar
Copywriter: amaRatna Consultancy
Account Supervisor: Haila Abul Bahrain
Production Company: Deja Vu, Lebanon
Executive Producer: Manasvi Gosalia
Producer: Nadine Checrallah
Director: Mohamed Kalawi
Year: 2019
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