The Insight
Our GCC youth (particularly Saudi youth) face a lot of hurdles that keep them from living fully engaged. But they have that urge in them. All it needs is a trigger to let it all out. And once it’s out, there is no going back, the only way is forward.
Our GCC youth (particularly Saudi youth) face a lot of hurdles that keep them from living fully engaged. But they have that urge in them. All it needs is a trigger to let it all out. And once it’s out, there is no going back, the only way is forward.
The Idea
Doritos is the trigger for those unexpected full-on experiences.
With its explosive bold taste, it will trigger off in you the urge to go beyond your bounds; it enables you to live life to its fullest.
Doritos is the trigger for those unexpected full-on experiences.
With its explosive bold taste, it will trigger off in you the urge to go beyond your bounds; it enables you to live life to its fullest.
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/e15363149b5b8bd0828728d9_rw_1920.jpg?h=08de61914f40511d4829dce4242a0cb1)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/9295cc171038f7805b3ff835_rw_1920.jpg?h=81320482870c9cf16484cd671c7e9138)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/4c47efe85d2d21fd97e4b57e_rw_1920.jpg?h=8750c2d113348eb15d67d1c062231626)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/536e60a507612daaf0d89a4a_rw_1920.jpg?h=7002c0ec9fc2a3c0e99f6d14ca2a8ed8)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/83fb018127e0805e5f8d66d8_rw_1920.jpg?h=f58a1ecc43c6d9555d7b7c555ab4b5f4)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/ac27d97457bc0845070049f0_rw_1920.jpg?h=b9a4d4069ba826e0e6025808dbf63548)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/bdfcb8cb4607187b772212fd_rw_1920.jpg?h=b830fef109da49e3d4bd7d28fc86cd3f)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/7aa582525db6b1747ca7d214_rw_1920.jpg?h=4f8c674226efce570f5b243d1e121bc4)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/09df16a2134fa3fb2325ece5_rw_1920.jpg?h=cd789c104d611dfd1025a5c958607131)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/fe30f817b57e57b1cbf21130_rw_1920.jpg?h=59554624cb82285038db8a003cb29a59)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/03bb757f51f9c8d5ec4a2547_rw_1920.jpg?h=341d24baeedde2fbaf82264177e51295)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/4964e3ea08119c68a0e01bbd_rw_1920.jpg?h=67d6906a423046e09ea952d5389b4482)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/e324a96d410f6b3c2307f32a_rw_1920.jpg?h=cfc31ea02b94d054959febe0a7274145)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/e18c9f9b2284e640ca6549e7_rw_1920.jpg?h=882b48851d1159f23fa824dccce7facd)
![](https://cdn.myportfolio.com/e2d1aaca207ab4d35619bffc7b3fec03/c0ca55f98d8428f6f2758684_rw_1920.jpg?h=cdda727213cb23365fc27fa5115179be)
Advertising Agency: Impact BBDO, Jeddah
Client: Pepsi Co. (Doritos)
Published: 2014
Client: Pepsi Co. (Doritos)
Published: 2014