Being in love with music his whole life, Sarhi became known to the world as DJ Sarhi. However, his love with music is only topped with his fondness for graphic design, a world he encountered in childhood at his father’s printing press. But he had to wait until the year 1998 to join the ‘advertising’ industry, and turn that passion into a successful career, a fact that made him the youngest member of the BBDO network.
Intrigued at the age of 18 with the art of persuasion and storytelling, he quickly taught himself how to design an ad, mix the suitable colors, pick the right fonts, and even retouch the visuals.
As a Palestinian who grew up between Lebanon, Denmark, Saudi Arabia, and also has deep roots in India, Sarhi developed a unique capability to embrace cultural differences, and an exceptional interest in detecting human insights, and ultimately transforming them into powerful stories. Such distinctiveness put him under the limelight across numerous brainstorming and idea-review sessions, and in a span of eight years only, namely after blowing out the candles of his 26th birthday, he became an Associate Creative Director.
The rhythm of honing his skill-set was getting stronger and faster, especially after he sat for himself a new vision & mission, thus he further grew a knack for doing presentations which led him to stand in front of Forbes most powerful CEOs in the Gulf region, selling single-handedly full-fledged campaigns and mega pitches.
Having traveled the world, worked with multinational agencies, and interacted with lots of gifted creatives and professionals from all walks of life, he has up his sleeve various managerial practices which helped him cultivate a unique approach in spotting talents, building rock-solid teams, and stimulating work environments.
After a crazy 20 year ride filled with big accomplishments, Sarhi decided to break free from the limitations of the big corporate system to start his own Online Creative Matrix in 2021. Thanks to the global pandemic which made him realize that 'change' is an opportunity to do things differently.
Seeking new adventures and progressing is something in his DNA but he does it with a twist, for according to him: “the only way forward is inward”.